EL Te

Marcelo Donadussi,2013, El Té – Casa de Chás / Gustavo Sbardelotto (estudio 30 51) e Mariana Bogarin

El Te shop is situated at ground floor of a shopping centre in Porto Alegre. El te sells loose leaf tea and even tea products. The designer was Gatavos Bardelotte of Estudio 3051 that worked with an architect Mariana Bogarin to design in interior and exterior of El TE.

Marcelo Donadussi,2013, El Té – Casa de Chás / Gustavo Sbardelotto (estudio 30 51) e Mariana Bogarin

Their main focus of the design was to create an environment to enhance aromas for a variety of teas. So, in front of the cashpoint they created 30 variations of teas samples that are placed in small drawers This also allows the customer to be able to smell the product that he/she is going to buy. Beneath each drawer there is a colour that represent the package of that type of tea. These colours create a “stand out” display counter. With this when the customer enters the shop, they see the multi coloured cash point, which raises customer curiosity to go find out more about the product.

Gatavos Bardelotte choose wood for the primary material. The light natural wooden pallets used for the display counter allows the tea colours to stand out and be the focal point.

Gatavos Bardelotte selected warm lighting to create a relaxed and cosy environment which is also associated with tea.

Marcelo Donadussi,2013, El Té – Casa de Chás / Gustavo Sbardelotto (estudio 30 51) e Mariana Bogarin

The window display has two huge wooden letters “TE” that holds more than just a window display sign. The sign forms the facade and the interior at the same time. Trough the letter “E” that is the main design element. The letter “E” holds the interior, “the showcase of teas, infusions, preparation desk and cashier.”

The window display they design it to be a visually obstruction because the side of the shop next door was enclosing the El TE shop.

Reference:

elte-casa de chas, 2015. Me encanta.... [online] Available at: <http://www.elte-casadechas.com/> [Accessed 1, March 2017].

dezeen, 2014. Huge glowing letters lead inside El Té tea house by Estudio 30 51 [online] Available at: <https://www.dezeen.com/2014/02/18/el-te-tea-house-brazil-estudio-30-51/> [Accessed 1, March 2017].

Arch daily, 2014.  El Té – Casa de Chás / Gustavo Sbardelotto (estudio 30 51) e Mariana Bogarin [online] Available at: < http://www.archdaily.com/474415/el-te-casa-de-chas-estudio-30-51 > [Accessed 1, March 2017].